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How to Be Found In SERP (Search Engine Results Page)

Be Found And Be Known.

Visibility is needed to succeed in Google. When a potential buyer looking for your product or service does a search, you want your most relevant web page show up on the search engine results page (SERP).

You need to be on the first page. Only 5% of searchers go on to the second page. And if your SEO strategy is done right you will get to be the first listing on the first page, which typically gets about 33% of the total clicks on the page.

Website Content

There are several factors that play a role on how to get positioned on first page. Having great content that fulfills the searcher’s intent and expectations. Content that is valuable to the end user. Content that is fresh and updated weekly.

Optimization (SEO)

Your entire site needs to be mobile responsive. Every page of your site needs to be optimized for the engines, not just your homepage.

Search engine optimization (SEO) is complicated and there’s much more to it than title tags and description, such as link profiles and schema. Well-chosen keywords used in natural language patterns, bolstered by synonyms and rich semantic context, are important.

Utilizing relevant headings that help guide the reader through the text, and images with alt-text tags needs to be well thought. Your metadata (page title, description, and so on) needs to be the right length and say the right things.

All these factors along many more can help you compete in the SERP rankings. If this sounds too much to learn, keeping a professional on staff, or consulting experienced SEO expert or a consultant, will potentially get you positioned on first page in SERP.

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As you can tell the “fine art of being found” has many factors. Our team of professionals know the ins and outs on how to be found. Contact one of our friendly experts now

Website as a Lead Generation Machine

People perform more than 100 billion Internet searches each month. Over 82% of all product research begins with a web search.

Today’s buyer is virtually independent and has access to unlimited information. They have the power to find and discover products and services at their own pace, and direct their own paths to purchase. Often times this is mostly done online.

This means that your website has become your single most important marketing asset.

It’s a great opportunity for you to understand what customers are looking for online through search, and tune your website to gather the buyer intelligence that lays the groundwork for engagement.

Importance of capturing leads from your website

The better you know your buyer, the better you can shape your site to serve up targeted messages and tailored offers that will invite anonymous website visitors to become known prospects: In other words, you can leverage your website to generate leads.

In the past, the average corporate website functioned rather like a cross between a billboard and a catalog. It informed customers about a brand, showcased products or services, and met corporate objectives. These initiatives are now tied to a larger picture: an overall brand experience that has to fulfill the needs of different types of buyers at varying stages in the buying journey.

Visitors come to your website to engage and interact with you.

Regardless of how you reach out to potential buyers, the truly interested will come to your website to identify themselves and interact with you and your content.

This engagement delivers essential actionable intelligence that you can use to tailor how you market to different segments of prospects. You don’t want to miss out because your website isn’t set up to capture and respond to that information.

It’s time to put your website to work and start attracting potential buyers.  Contact us now and let’s turn your website to a lead spitting machine.